VuPulse, a Boca Raton-based startup, has secured $1.025 million in a Series A funding round led by Tampa-based Florida Funders and Sarasota-based Bridge Angel Investors.
The latest capital injection from a Florida firm bring’s the digital advertising platform’s funding total to about $1.6 million. The company previously secured $587,500 from Boca Raton-based New World Angels in June 2018.
“This funding will help us further develop and scale our solution to help companies meet their business goals,” said VuPulse CEO Kevin Hill.
VuPulse’s technology uses machine learning to provide companies with intelligence for digital marketing and advertising campaigns through “intelligent urls” that are send consumers directly to their preferred place to buy products. Its clients include Us Weekly and Men’s Journal.
“Among the numerous investments being made in ad tech, the VuPulse solution stood out for us as serving a critical need faced by every company, across industries,” said Kevin Adamek, partner at Florida Funders.